Our work:
RIPT Apparel
About The Project
A 30% increase in social media followers across all platforms, a surge in newsletter signups, and a remarkable revenue jump exceeding $3 million.
The Problem
In 2016, RIPT Apparel sought help increasing its eCommerce sales of pop culture products, including t-shirts, sweaters, bags, coasters, and more.
The Solution
We utilized the client’s strong fanbase to increase their newsletter subscribers. By leveraging trending pop culture moments, we formulated a social media strategy that boosted followers on all channels, including Facebook, Twitter, Instagram, and Pinterest. This resulted in around 70-80% of their daily sales.
The Win
Social media followers increased by 30% across all channels, and newsletter signups increased by 47%, resulting in more daily sales and increasing revenue to over $3M for the first time since 2013.
