Our work:
Bradford Systems
About The Project
$15M in sales in 2018 grew to $18M in sales in 2019 when we first started working (and winning) together.
In 2021, we helped them reach a record-breaking $28M In 2022, we achieved another record-breaking milestone by helping them close $36M in that year’s sales.
The Problem
Bradford Systems, a nationwide storage equipment supplier, partnered with WGA to boost its online presence and generate more leads for its sales team.
The Solution
We needed to establish a complete range of digital marketing channels, including optimizing our website for conversions, implementing online advertising, developing an email newsletter plan, and increasing social media activity. We planned to provide our strong sales team with more marketing support and resources to help them close more deals.
The Win
We created a comprehensive marketing plan for Bradford Systems that included improving their brand materials, optimizing the digital marketing funnel, and implementing a successful SEO strategy. By focusing on original blog content, team installations, and a diverse Google Ads campaign strategy, we were able to drive leads for every product in their catalog and increase their social media audience by 308%.
