Our work:
wingstop
About The Project
An increase of 19% in brand awareness amongst college students and campuses. An increase of 6.5% in same-store sales growth in 2019 vs 2018.
The Problem
In 2018, Wingstop faced a challenge of stagnant sales. To tackle this issue, they sought assistance in increasing same-store sales. It was observed that many of their stores were strategically placed near college campuses.
The Solution
We developed a university-focused marketing campaign to encourage students to consider Wingstop for their next lunch break after recognizing the potential of these nearby campus store locations as a significant opportunity to increase same-store sales.
The Win
We boosted Wingstop’s brand image and increased its sales by targeting the 18-25 age group through a well-planned campaign. We leveraged multiple advertising channels and PR strategies, which resulted in a 19% increase in brand awareness among college students. Wingstop saw a significant growth of 6.5% in same-store sales in 2019 compared to 2018.
