Case study · B2B · Storage solutions

B2B brand reinvented.Leads skyrocket.

A full digital marketing engine for a nationwide storage equipment supplier, and record sales year after year.

Client

$36MRecord sales in 2022, up from $15M in 2018

+308%Social media audience

2.4×Sales growth, 2018 to 2022

About the project

From $15M to $36M in annual sales.

WGA strategists mapping the Bradford Systems campaign

The problem

Bradford Systems, a nationwide storage equipment supplier, wanted a stronger online presence and more leads for its sales team.

The solution

We planned a full set of digital channels: conversion-focused website optimization, online advertising, an email newsletter program and a more active social media presence.

The goal was to give Bradford’s sales team more marketing support and more resources to close deals.

The win

A comprehensive marketing plan sharpened Bradford’s brand materials, optimized its digital funnel and put an SEO strategy in place.

Original blog content, team installation stories and a varied Google Ads strategy generated leads for every product in the catalog, and the social media audience grew 308%.

The results

From $15M to $36M in annual sales.

Original blog content, team installation stories and a varied Google Ads strategy generated leads for every product in the catalog, and the social media audience grew 308%.

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