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Case study · National restaurant chain

Bold flavorwins.

A campus-focused campaign that put Wingstop on college students’ lunch lists and got same-store sales growing again.

WingstopClient
+19%Brand awareness among college students
+6.5%Same-store sales growth, 2019 vs. 2018
About the project

+6.5% same-store sales growth in 2019.

The team celebrating as the Wingstop campaign goes live
01

The problem

In 2018, Wingstop’s sales had stalled, and the company came to WGA to get same-store sales growing again.

Many of its locations sat right next to college campuses.

02

The solution

We built a marketing campaign aimed at university students that made Wingstop the go-to choice for lunch, and treated the campus-adjacent stores as a growth opportunity.

03

The win

The campaign reached 18–25-year-olds across several advertising and PR channels. Brand awareness among college students rose 19%, and same-store sales grew 6.5% in 2019 over 2018.

The results

+6.5% same-store sales growth in 2019.

The campaign reached 18–25-year-olds across several advertising and PR channels. Brand awareness among college students rose 19%, and same-store sales grew 6.5% in 2019 over 2018.

+19%Brand awareness among college students
+6.5%Same-store sales growth, 2019 vs. 2018
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