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Case study · E-commerce · Apparel

Pop culturewins.

A social strategy built on trending pop-culture moments that now drives most of RIPT’s daily sales.

RIPT ApparelClient
$3M+Revenue, its first time past $3M since 2013
+30%Social followers across channels
+47%Newsletter sign-ups
70–80%Share of daily sales driven by social
About the project

Revenue past $3 million for the first time since 2013.

A designer and copywriter building the RIPT Apparel social campaign
01

The problem

In 2016, RIPT Apparel wanted help growing online sales of its pop-culture merchandise: apparel, bags and home goods.

02

The solution

We used the brand’s existing fanbase to grow its newsletter list, and built a social media strategy around trending pop-culture moments to grow followers on Facebook, Twitter, Instagram and Pinterest.

That strategy now drives around 70–80% of RIPT’s daily sales.

03

The win

Social media followers rose 30% across channels and newsletter sign-ups rose 47%. Daily sales climbed, and revenue passed $3 million for the first time since 2013.

The results

Revenue past $3 million for the first time since 2013.

Social media followers rose 30% across channels and newsletter sign-ups rose 47%. Daily sales climbed, and revenue passed $3 million for the first time since 2013.

$3M+Revenue, its first time past $3M since 2013
+30%Social followers across channels
+47%Newsletter sign-ups
70–80%Share of daily sales driven by social
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